Don’t Go It Alone: 5 Benefits to Attending Conferences with a Team

SXSW EDU team of attendees. Photo by Vic Hu.

Professional development opportunities are an essential ingredient for many organizations when it comes to growth plans. Conferences often play a big role in these professional development efforts. In fact, 70% of last year’s SXSW EDU attendees had their registration badge paid for by an employer.*

It’s not uncommon for an organization to select one or two lucky employees to attend a conference each year but sending a larger group actually provides a lot of value.

Here are five benefits of attending conferences with a team.

1. Strengthens Company Culture and Fosters Team-Building

Attending a conference is a great way for organizations to nurture collaborative team-building and fortify company culture. Conference environments allow for more relaxed and natural interactions to occur, they also help inspire shared excitement and passion around work related topics.

2. Helps Solidify Learning and Professional Growth

Learning in a new space encourages growth that is otherwise unlikely to happen in an employee’s everyday environment. Attending a conference is a powerful way to develop new skills, catch up on the latest trends, spark inspiration, rekindle passion, hear from experts and more.

3. Enables Greater Knowledge Absorption

As a team, employees are able to talk about and plan around a strategy for the event. Having a larger group present at an event also allows individuals to take a ‘divide and conquer’ approach to the program, share notes and explore resources that might be otherwise missed. It also encourages a dialog around the sessions, speakers and topics that will likely lead to a greater overall understanding and appreciation for the content.

4. Social Support is Empowering

Lets face it, conferences can be intimidating, especially for younger staffers. Attending events in groups provides a level of comfort that ultimately will help empower individuals to make the most of their time. Mixing younger and tenured staff together also provides a unique opportunity for mentoring among teams.

5. Significantly Reduces Company Cost

Financially speaking, it often feels like an expensive proposition to send a large group of people to a conference. But in truth, sending a team will help cut professional development cost in the long run for organizations committed to providing annual opportunities for their employees. Think about it this way, traveling with a group to one event allows for shared lodging, transportation and food cost. Additionally, many conferences will offer discounted registration rates for large groups.

Group Registration Rates for SXSW EDU 2018

In an effort to enable more educators to participate at the event, SXSW EDU has created a group registration program. Qualifying schools, institutions and education nonprofits are eligible to buy five (5) registrations and receive a sixth registration to SXSW EDU 2018 for free.

Learn More About Group Rates

Registration and housing for SXSW EDU 2018 are now open. Register before Friday, September 8 for the early-bird rate and the best selection of downtown hotels.

Photo by Vic Hu.

*Data is based on the SXSW EDU 2017 pre-conference survey.


Jessica MacCall

SXSW EDU Sr Digital Media Manager

As the Sr Digital Media Manager I over see SXSW EDU's activity across all digital vertices including web, social and video. I earned my Bachelor of Arts in Mass Communications - Electronic Media and Photography from Texas State University and am currently pursing an MBA from Western Governors University. Outside of work you might find me enjoying a glass of red, hanging with my dogs or at a basketball game.

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