RFID Policy

We are scanning Badges & Wristbands:

SXSW has been using Radio Frequency Identification (“RFID”) technology in some of our credentials since 2004, including all SXSW badges & wristbands. This means credentials will be authenticated at most SXSW events at time of entry, including panels.

How does SXSW use RFID?
To discourage counterfeiting there is an RFID chip on each SXSW badge and wristband, which can be read by scanners placed in SXSW venues or used by SXSW staff or volunteers. The chip in each badge and wristband does not carry any Personal Information (defined below), however, the RFID chip contains a unique ID code that is correlated with your personal information, including but not limited to your name, company, phone number, mailing address, and email address (“Personal Information”), by SXSW. SXSW may use and share Personal Information collected via this RFID technology to communicate with you about SXSW events, to improve the event, in special circumstances such as financial or physical threat to you, and when required by law. For example, we may use your Personal Information to send out an email asking for feedback from attendees of a specific panel or event. While we work with third-party technology partners, we will not share your Personal Information with outside parties for commercial purposes not related to SXSW. For more information on our commitment to your privacy, please view SXSW EDU’s Privacy Policy.

How does SXSW not use RFID?
SXSW does not share RFID information with third-parties for their marketing purposes. No third-parties may use the RFID information for authentication purposes or to register attendance. SXSW does not track RFID tags after SXSW has ended.

Each chip is scanned before you receive it to ensure that it is in good working order. Do not bend or puncture your badge. Because of the RFID chip, the SXSW Badge can be the only laminate worn on your lanyard. Other laminates must be worn on a separate lanyard. SXSW reserves the right to check and scan your RFID tag at anytime.

Please direct any comments or questions you may have to rfid@sxsw.com.

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