Lead Retrieval

SXSW sponsors, exhibitors, and sales clients (collectively, Sponsors) may ask to scan the QR barcode on your badge for lead retrieval, which is a mobile application for capturing and processing sales leads generated at an event (Lead Retrieval).

Participating in Lead Retrieval is entirely voluntary and is not required for badge authentication or SXSW event entry. SXSW uses RFID for those purposes, which you can learn more about by visiting https://www.sxsw.com/rfid/.

Sponsors use the app, Boomset, for Lead Retrieval and must obtain your consent before scanning your QR barcode. Sponsors agree to not resell the data collected from you through Lead Retrieval. The information collected by Sponsors about you during a Lead Retrieval scan is as follows:

  • Full name
  • Email address
  • Phone number
  • Company name
  • City, state, and country

The information collected by Sponsors using Lead Retrieval reflects the information you supply to SXSW during your badge purchase process. As part of creating your customized SXSW badge, SXSW includes your information in your registration badge QR code. SXSW uses any data we collect in accordance with our Privacy Policy, which is available here: https://www.sxsw.com/privacy-policy/. If you have any additional questions about Lead Retrieval, please contact datarequest@sxsw.com.

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