- What personally identifiable information (“PII”) we collect;
- How we collect your PII;
- How we use your PII;
- How we share your PII;
- How you can modify PII; and
- Notice to California residents.
I. WHAT & HOW WE COLLECT PII
A. PII Generally.
B. Children and Privacy.
This Site is not intended for use by persons under thirteen (13) years of age. SXSW does not knowingly collect Personal Information from or about children under the age of thirteen (13). This Site shall not be used by persons under the age of thirteen (13) without consent from their parent and/or guardian.
C. Registration And Other Information
If you connect to our Site or sign up for promotions using your Facebook or other third party credentials, you authorize us to collect your authentication information, such as your username, access credentials, and other information that may be available through your Facebook or other third party account, including but not limited to your name, profile picture, country, hometown, e-mail address, date of birth, and gender.
If you purchase SXSW registration credentials (“Badge”) through the Site, the RFID Policy available here applies: http://www.sxsw.com/rfid. Please carefully review the RFID Policy before proceeding with the purchase of any Badge. Purchase of a Badge acknowledges your agreement to the RFID Policy.
We collect anonymous, non-confidential, and non-personal information when you use our site, send us e-mails, or respond to special promotions or newsletters that we may send to you from time to time. Cookies are small computer files that we transfer to your computer’s hard drive that allow us to know how often someone visits a site and the activities they conduct while on that site (e.g., whether you submitted orders for services or products, etc.). Every computer is assigned a different cookie by SXSW. The information collected by cookies helps us dynamically generate advertising and content on the Site or in e-mails specifically designed for you and also allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails. We may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. It may be possible to link non-personal cookie information to PII collected. You may be able to turn off cookies in your browser, but this may hinder our ability to provide you with certain services or your ability to enjoy certain features of the Site.
E. Google Analytics
F. Web Beacons
In limited circumstances we also may use “web beacons” to collect anonymous, non-personal information about your use of our Site, and your use of e-mails, special promotions or newsletters we may send to you from time to time. Web beacons are tiny graphic image files imbedded in a web page or e-mail that provide a presence on the web page or e-mail and send back to its home server information from the users’ browser. The information collected by web beacons allow us to statistically monitor how many people are using our Site, or are opening our e-mails, and for what purposes. It may be possible to link non-personal web beacon information to PII collected.
G. E-mails and Newsletters
As noted in the discussions of cookies and web beacons (see above), we collect anonymous, non-personal information about your use of e-mails and newsletters that we may send to you from time to time. In some cases, when you click on a link or an advertisement in an e-mail or newsletter, your browser may be momentarily directed to the site of a third party which, acting on SXSW’s behalf (see Disclosure to Web site Service and Content Contractors, below), notes or “counts” your response to the e-mail or newsletter before re-directing your browser to its proper destination. This re-direction process will not be apparent to you.
H. Information Collected by Third Parties Not Acting on SXSW’s Behalf
I. Public Forums
J. E-mails to SXSW
If you want to keep business information, resumes, ideas, concepts or inventions private or proprietary, do not send them in an e-mail to SXSW. We try to answer every e-mail in a timely manner, but are not always able to do so.
II. DISCLOSURE OF YOUR PII
Except as set forth in this Section II, or as specifically agreed to by you, SXSW will employ best efforts to not use or disclose any PII it gathers from you unless reasonably required in order to answer your questions, provide products and/or services you may request or purchase from SXSW (such as, information we need to share with our credit card internet gateway), or to comply with governmental, legal, or internal record-keeping requirements as reasonably required. We may release PII to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; (2) in special cases, such as a financial threat to you or others. In the event that we are legally compelled to disclose your PII to a third party, we will notify you unless doing so would violate the law or court order. SXSW has never received an order under Section 215 of the USA Patriot Act; or (3) to third-parties solely for the purposes of analysis, marketing, research, and other business reasons in order to improve the Event and the Site.
B. Disclosure to SXSW’s Subsidiaries/Affiliated Entities
C. Disclosure to SXSW’s Operations and Maintenance Contractors
SXSW’s operations and maintenance contractors may sometimes have limited access to your PII in the course of providing products or services to SXSW. These contractors include vendors and suppliers that provide us with technology, services, and/or content related to operation and maintenance of our Site. These contractors also may have access to your e-mail address to send newsletters or special promotions to you on our behalf or to send e-mails to you for purposes such as conducting market research on our behalf. Access to your PII by these contractors is limited to the information reasonably necessary in order for the contractor to perform its limited function for SXSW.
D. Disclosure to Web site Service and Content Contractors
E. Disclosure To Or By Co-branded Channel Partners
F. Disclosure to Linked Sites
G. Disclosure of Aggregate Information
SXSW may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users (“Aggregate Information”). For example, we might inform third parties regarding the number of users of our Site and the activities they conduct while on our Site. We might also inform a company that performs services or that provides products and/or services to SXSW (that may or may not be a SXSW business partner or an advertiser on our site) that “50% of our users live in the USA” or that “85% of our users have purchased products and/or services which can be downloaded from SXSW’s Site.” Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We may not limit the third parties’ use of the Aggregate Information.
H. Drawings, Contests, Giveaways, and Promotions
We may offer you the chance to participate in drawings, contests, giveaways, and promotions (“Special Promotions”) through our Site. By registering for a Special Promotion, you agree to the official rules that govern that Special Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Special Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Special Promotion. If you choose to enter a drawing, contest or other promotion, the PII that you provide may be disclosed to third parties or the public in connection with the administration of such Special Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Special Promotion’s official rules, such as on a winners list.
I. Other Disclosures
IV. YOUR PRIVACY CHOICES
You will be given the option to opt in or sign up for recurring informational/promotional e-mails from SXSW and/or third parties. You may opt out of receiving e-mails from or on behalf of SXSW. You may opt out of receiving these e-mails and newsletters at any time. When you have received a newsletter you wish to stop, follow the steps to unsubscribe, and SXSW’s Customer Service will unsubscribe you.
You may also have the option of receiving e-mails or newsletters from third parties, participating in research or marketing surveys and participating in other activities. You may exercise these options by placing a check mark beside a statement that expresses a preference for receiving these communications or participating in these activities. You may change your decision at any time by following the directions regarding how to unsubscribe from these e-mails or newsletters.
V. UPDATING YOUR PII & CONTACTING SXSW
You can always contact us in order to (1) delete your PII from our systems, (2) update the PII that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at firstname.lastname@example.org. Such changes will not have any effect on other information that SXSW maintains. If you have a complaint or problem you may e-mail us at email@example.com and the customer service department will forward your complaint to the appropriate internal SXSW department for a response or resolution. We try to answer every e-mail in a timely manner but are not always able to do so.
You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to SXSW from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your PII may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request, we will endeavor to delete all PII stored in the databases we actively use for research and daily business activities, as well as other readily searchable media.
VI. NOTICE TO CALIFORNIA RESIDENTS & DO NOT TRACK DISCLOSURE
Residents of California have a right to request a detailed list of any third-party entities with which SXSW shares PII for their own marketing purposes. You may opt-out of having your PII shared with third parties by sending your request including your full name, email address, and postal address to: SXSW, LLC, P.O. Box 685289, Austin, TX, 78768 ATTN: Privacy Officer.
SXSW does not respond to “do not track” signals from users of the Site regarding the collection of PII. California residents using the Site are entitled to know that they may file grievances and complaints with the California Department of Consumer Affairs, 400 R Street, Suite 1080, Sacramento, CA 95814, by phone at 916-445-1254 or 800-952-5210, or by email to firstname.lastname@example.org.